Tomás Herrera
Demand Planner / Customer Service · Downstream Demand Owner
InternalI hold the demand signal and the order book. If we want to pull an order forward, I confirm the demand is real and the service impact is acceptable.
Objective
Protect Bottler service levels while matching demand to at-risk inventory.
Primary channel
In-app + Email
What I care about
- · OTIF
- · Order priority
- · Forecast accuracy
- · Bottler inventory position
What only I may decide
- · Confirm demand priority
- · Nominate orders for acceleration
- · Reject on service-level risk
What MRA does for me
- · Screens the whole order book for acceleration candidates
- · Projects the OTIF consequence of each option
- · Confirms Bottler intake appetite before we commit
Responsibilities in a case
- · Validates customer and Bottler demand
- · Assesses service-level implications
- · Matches inventory with orders
- · Analyses OTIF consequences
- · Identifies candidate orders for acceleration
- · Confirms customer demand priority
Agents supporting me
Order candidates, OTIF projection, Bottler acceptance likelihood
Systems I work in
Inputs & outputs
Receives
Order book · Forecast · Bottler stock cover
Produces
Candidate orders · OTIF projection · Demand confirmation
Involvement across the journey · APRA
SIGNAL
—UNDERSTAND
—ASSESS
—SIMULATE
—DECIDE
InformedCOORDINATE
InformedEXECUTE
—VERIFY
—Handoffs I am part of
- · To Commercial Lead for customer commitment
- · To Supply Planner