Aisha Bello
Commercial / Bottler Account Lead · Customer Commercial Owner
InternalI own the commercial relationship with our Bottlers. Any request to take product early, or any incentive attached to it, is my commitment to make.
Objective
Keep Bottler relationships healthy when we ask them to change a delivery.
Primary channel
Email + Agentforce
What I care about
- · Customer trust and expectation setting
- · Incentive and discount exposure
- · Contractual delivery terms
- · Long-term account health
What only I may decide
- · Approve commercial commitments and incentives
- · Accept customer-facing remediation plans
- · Decline a customer-sensitive option
What MRA does for me
- · Drafts the Bottler request with the operational reason already written
- · Prices the incentive options for me
- · Tracks the Bottler response and feeds it back into ranking
Responsibilities in a case
- · Approves commercial commitments
- · Negotiates early receipt
- · Reviews incentives and discounts
- · Coordinates Bottler expectations
- · Assesses customer impact
- · Accepts customer-facing remediation plans
Agents supporting me
Systems I work in
Inputs & outputs
Receives
Bottler position · Incentive options · Delivery terms
Produces
Commercial approval · Bottler request · Negotiated terms
Involvement across the journey · APRA
SIGNAL
—UNDERSTAND
—ASSESS
—SIMULATE
—DECIDE
InformedCOORDINATE
InformedEXECUTE
—VERIFY
—Handoffs I am part of
- · To Bottler Planner externally
- · To Finance for incentive cost
This persona is not activated by the APRA path. Change the mitigation path in the header to see where they become involved.