Persona 360
LO
Luis Ortega
Bottler Planner · External — Metro Bottling Co.
ExternalI plan intake for Metro Bottling Co. Coca-Cola sometimes asks me to receive product earlier than agreed — I decide whether that works for us.
Objective
Take product on terms my plant and warehouse can actually absorb.
Primary channel
Agentforce / Bottler Portal / Email
What I care about
- · Warehouse space
- · Production intake windows
- · Cash and payment terms
- · Freight
What only I may decide
- · Accept a delivery change
- · Accept with conditions
- · Counter-propose a date or quantity
- · Reject
What MRA does for me
- · A clear request with the operational reason and the commercial terms in one place
- · No email chains — one decision surface
- · Immediate confirmation of what was agreed
Responsibilities in a case
- · Receives proposed shipment and order changes
- · Reviews quantity and date
- · Inspects operational impact
- · Accepts, accepts with conditions, counter-proposes or rejects
- · Provides reason and comments
Agents supporting me
Bottler
Systems I work in
Bottler PortalAgentforceEmail
Inputs & outputs
Receives
Delivery change request · Commercial terms
Produces
Bottler response · Counter-proposal · Conditions
Involvement across the journey · APRA
SIGNAL
—UNDERSTAND
—ASSESS
—SIMULATE
—DECIDE
—COORDINATE
—EXECUTE
—VERIFY
—Handoffs I am part of
- · Back to Commercial Lead and Demand Planner
